In the last decade, real estate has been one of the fastest rising sectors in Kenya. And yet as the decade waned in 2019, fortunes began to dwindle. Some have even posited that Kenya’s property market is sitting on sinking sand, citing decline in credit facilities and overpricing of housing units. Nonetheless, the housing deficit of over 200,000 houses a year still stands. Same as the need for commercial space and affordable housing. The question is: what is the need, what type of properties and what is the real average affordability in the country? We help players in the Kenya’s property market identify and target their ideal customers and partners through factual, and creative communication strategies that ultimately foster long-lasting symbiotic relationships.